Marella Nardotti Joins SDFCU as CMO

Published on March 25, 2024

Marella Nardotti was hired as Chief Marketing Officer to oversee comprehensive marketing, communications and member development strategies by the State Department Federal Credit Union in Alexandria, VA.

Nardotti joins from NextMark Federal Credit Union, where she held the posts of Chief Marketing Officer and VP of Marketing.

Valued for driving marketing performance and maximizing brand awareness, she will be a key asset to SDFCU’s future plans. The credit union came into being in 1935, and now serves over 90,000 members globally, and has $2.8 billion in assets.

With her history of innovation and achievement in delivering vision, strategy, and execution, Nardotti will play a key role in implementing marketing plans, strengthening the credit union’s presence, and promoting products and services. 

At NextMark, her career highlights include, growing penetration and engagement by 750 percent on Facebook and over 100 percent on Instagram and LinkedIn.

She also expanded brand recognition and member engagement by developing strategic partnerships with impactful businesses, and non-profit organizations, while cutting annual operating expenses by a quarter via persuasive negotiations with vendors and sourcing and selecting key partners, according to her LinkedIn.

She has an MBA from the University of Maryland Global Campus and a graduate of Lenoir-Rhyne University, in North Carolina.

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