PR Pros Shift Focus From Twitter to LinkedIn

Published on June 7, 2024

Snapshot: LinkedIn has surpassed Twitter as the go-to social media platform for public relations professionals, signaling a shift in industry preferences. The latest Muck Rack report indicates a significant move towards LinkedIn among PR professionals, with most valuing it over Twitter, Instagram, Facebook, and TikTok combined.

Perspective: According to LinkedIn, finance is in the top five most-read topics on Linkedin, yet 75% of engagement comes from members who do not work in finance.

Key quote: "Our research found that communicators are using social listening tools and prioritizing platforms like LinkedIn and Instagram to build comprehensive PR strategies." Gregory Galant, CEO, Muck Rack

AXIOS - State of PR 2024

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