BNY Mellon Announces Rebrand
Published on June 12, 2024
America’s oldest bank and historic Pittsburgh institution is undergoing a rebrand with a new name and logo, phasing out the "Mellon" name from marketing materials, letterhead, and physical locations. Despite an update to the public-facing name and logo, the company's official name remains unchanged, reflecting its rich heritage. The transition, although subtle, signifies the evolution of the company as a global banking institution while preserving its Pittsburgh roots.
"Mellon is and will continue to be in our DNA. The company name isn’t changing. But [the new brand and logo] really speaks to what we have become as an employer and an institution in Pittsburgh." - Eric Boughner, Chairman, BNY Mellon Pennsylvania