Pacific Life Captures Multiple Awards for Marketing Achievement
Pacific Life's Institutional business team received multiple awards for their work, including a financial literacy white paper, an ESG motion graphic video, and The Wave Strength podcast series. The awards are a nod to the deep research performed by Dr. Qi Sun, a financial economist in the institutional business and co-author of the report.
The gold Stevie®, platinum Hermes, and bronze Telly Award-winning white paper, "Decoding Retirement," provides insights into participant preferences for lifetime income options and highlights the critical need for financial literacy. The white paper includes eye-opening statistics, including that women are 73% more likely to report low financial literacy than men. The report was co-authored by Pacific Life’s Dr. Qi Sun, a financial economist in the Institutional business.
The motion graphic video "Beyond the Horizon" and The Wave Strength podcast series also garnered awards, showcasing Pacific Life's commitment to ESG and thought leadership in retirement solutions.
Key Quote: "Dr. Sun’s research has helped shine a spotlight on the critical need for financial literacy and the role that it has in helping participants on their journey to a more financially secure retirement." - Michael Oler, AVP, Pacific Life.