CoinShares Rebrands Nordic Crypto ETP, Sets Course for Expansion

Published on July 5, 2024

CoinShares has rebranded XBT Provider to “CoinShares XBT Provider” and is planning expansion in the latter half of 2024, following its acquisition in 2017. This move follows XBT Provider's pioneering Bitcoin-based securities, Bitcoin Tracker One and Bitcoin Tracker EUR, launched in 2015 on Nasdaq Nordic.

CoinShares has seen growing demand for regulated crypto exposure across Europe and the US, reflecting increased investor interest in digital assets within diversified portfolios, according to the company. 

The rebranding coincides with CoinShares' strategic acquisitions, including Valkyrie Funds, as part of its expansion plans in the US market, indicative of its global growth trajectory. However, CoinShares-backed FlowBank faced bankruptcy recently, a development that the company declined to comment on.

Key Quote: "This rebrand is the start of an exciting new chapter for our Nordic operations, reflecting our ongoing commitment to this region and our investors." - Frank Spiteri, Head of Asset Management, CoinShares

CRYPTONEWS