6 Critical Trends Financial Marketers Should Know in 2024

Published on August 1, 2024

Snapshot: Hubspot’s latest global survey of over 1,400 B2B and B2C marketers highlights top trends for 2024, including the continued rise of AI, social media's growing ROI, and the power of short-form videos. 

AI's role in content creation is expected to increase, with 85% of marketers acknowledging its impact. However, challenges like job security concerns and disconnected data remain. Marketers are focusing on micro-influencers and adapting to data privacy changes by relying more on social media targeting and first-party data. 

Despite lacking industry-specific insights, banking and finance sector marketers will still find the presentation highly informative.

Download: HUBSPOT 

 

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