Cushon Rebrands to 'NatWest Cushon' After NatWest Takes Major Stake

Published on August 14, 2024

Snapshot: Pension and savings fintech Cushon has rebranded as NatWest Cushon following NatWest Group’s acquisition of an 85% stake in the company. The rebrand integrates NatWest’s established financial strength with Cushon’s fintech innovation, reflecting the ambition to make pensions more accessible. 

NatWest Cushon will continue to operate independently within the NatWest Group, maintaining its product offerings and Master Trust name. The rebranding aims to merge NatWest's financial stability with Cushon's technological agility, with no changes to customer products or services.

Key Quote: “A year since we became part of the NatWest Group, we wanted a new brand to represent the ‘best-of-both’ that customers get from NatWest Cushon,” said Ben Pollard, Founder & CEO, Cushon.

Full story: Fintech Finance News

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