Top 5 Finance Brands Shaping the Future of Sonic Branding

Published on August 6, 2024

Snapshot: Sonic branding is becoming increasingly significant as major financial brands enhance their identities through sound, including: 

  • Mastercard has developed a comprehensive sonic identity including a distinctive logo and an album featuring global artists, and is using technology to keep its sound fresh. 

  • HSBC opted for an anthem-like approach with composer Jean-Michel Jarre, creating a versatile piece that aligns with its brand ethos and supports global initiatives like “HSBC Sounds of Home.”

  • Wells Fargo invested in a year-long sonic branding project, culminating in a high-profile launch during Super Bowl LVI. 

  • PayPal focuses on functional sounds for transactions, complemented by longer music pieces reflecting modernity, produced with We Are Listen. 

  • American Express emphasized a cohesive sonic presence across multiple channels, including a process-focused promotional video created with Made Music Studio and Colormatics.

Key Quote: “Sonic branding can be leveraged to build recall and association between brands and their campaigns and special products/services. Specifically in the financial services sector, sound branding can provide levels of assurance to the consumer surrounding the exchange of money or services.” Austin Coates, Research & Insights Consultant, amp

Full story: TEARSHEET 

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