UK’s Charity Finance Group Reveals Bold New Branding

Snapshot: The Charity Finance Group (CFG) has invested in a brand refresh that introduces a new logo, a vibrant color palette, and a more inclusive visual identity. This update, developed with Steers McGillan Eves, reflects CFG's core values and community focus. 

The rebranding, unveiled at CFG’s annual conference, is the first step in a series of projects including a finance system overhaul and digitization efforts. The new visual elements aim to convey innovation, growth, and a commitment to a diverse membership.

Key Quote: “This exciting evolution reflects CFG’s commitment to supporting a diverse, vibrant and growing community in a changing world.” — Caron Bradshaw, Chief Executive, CFG

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