Arrow Financial Corporation Merges Banks, Rebrands

Snapshot: Arrow Financial Corporation (NasdaqGS® - AROW) has finalized the merger of its two banking subsidiaries, Glens Falls National Bank and Saratoga National Bank, creating a single entity known as Arrow Bank. 

This strategic rebranding, driven by extensive research and planning, aims to consolidate the banks' market presence and enhance customer experience under a unified brand. Despite the name change, Arrow Financial Corporation assures that the leadership team and branch staffing will remain unchanged, with continued operations at existing locations. 

The rebranding initiative will gradually roll out across the 37 branches in Northeastern New York, reflecting the bank's commitment to service and community support.

Key Quote: “Our decision to unify our bank brands under the Arrow Bank name represents a pivotal moment in our company’s history.” David S. DeMarco, President & CEO, Arrow Financial Corporation.

Full story: ABC - Arrow Financial Corporation