NEWS ARCHIVE

Sam Altman once called the combination of ads and AI "uniquely unsettling." OpenAI is now building a sprawling advertising business at what NewStreet Research analyst Dan Salmon calls an unprecedented pace. The company said last month it was on pace to hit $1 billion in annualised ad revenue, seven months after launching its first ad tests with US-based ChatGPT users in February. The business is n

Early Warning has promoted Jeff Kopp to Director, B2B Product Marketing from his recent post of Senior B2B Product Marketing Manager.Previously, Kopp worked in Marketing at Wintrust Financial Corporation and Old Plank Trail Community Bank.Kopp has a B.A. in Marketing Communications – Advertising from Columbia College Chicago. MORE PEOPLE MOVES

Happy Money has named Christopher Law Head of Lifecycle Marketing. Recently, he served as VP of Marketing at RAI PARTNERS.Prior to this, Law held senior Marketing posts at BOND.AI, Peoples Bank and Chase. He also worked in Marketing at Memorial Health System.Law has a B.A. in PR, Advertising and Applied Communication from Marietta College and a M.A. in Web Design and Online Communication from the

Tipalti has promoted Darren Upson to Chief Marketing Officer from his recent post of VP, Global Demand Generation.Upson’s career spans senior roles at Soldo, Xero, NetSuite and Deltek. Before this, he worked at Defaqto and The Research Department.Upson has a B.A. in Marketing from the University of Hertfordshire.MORE PEOPLE MOVES

EQ Bank has promoted Martha Bushell to VP of Enterprise Marketing from her recent post of Senior Director, EQ Bank Marketing.Previously, Bushell worked at President’s Choice Financial, Corus Entertainment and Capital C Partners.Bushell has a B.A. in Management and Organizational Studies: Organizational and Human Resource Management from Western University.MORE PEOPLE MOVES

Royal London has named Peter Rowe Head of Marketing Governance and Operations. He joins from NatWest Group where he was Head of Media.Previously, Rowe worked at Standard Life, Anheuser-Busch InBev and Mars.Rowe has a M.A. in Economic History from the University of Edinburgh.MORE PEOPLE MOVES

Valerie Foley has assumed the role of Senior VP, Director of Marketing Strategy at SouthState Bank. Recently, she served as Senior VP, Director of Line of Business Marketing Strategy.Foley has been with the bank for two decades, and previously worked at The Free Lance-Star.Foley has a B.S. in Graphic Design from Virginia Tech.MORE PEOPLE MOVES

Prudential Financial has appointed Kirk Peterson VP, Head of Brand Marketing and Marketplace Intelligence from his recent post of VP, Head of Brand Marketing and Social Media.Peterson worked in senior roles at TD Ameritrade, and before that, held stints at Havas and Ogilvy.Peterson has a B.A. in History and Journalism from New York University.MORE PEOPLE MOVES

Anthony Yap, Head of Paid Media at LendFax, has assumed the role of Chief Marketing Officer.Prior to LendFax, Yap worked in Marketing directorial roles at Express Capital, GI Home Loans, WCC Mortgage and AdOyster Digital Mortgage Lead Generation.Yap has a bachelor’s degree in Accounting from the University of California, Riverside.MORE PEOPLE MOVES

Kevin Kozuszek has assumed the role of VP, Senior Marketing and Communications Manager at Benjamin F. Edwards. He joins from Kozk where he was Principal.Kozuszek held Marketing directorial roles at Kemper, Wells Fargo Advisors and KUKA Robotics. Before this, he worked at FKI Logistex and Marketing Alternatives.Kozuszek has a B.S. in Mass Communications from Southeast Missouri State University a ma

Syzygy Asset Management has appointed Natalie Grasso Senior VP, Head of Marketing.Previously, Grasso worked in senior roles at FiComm Partners, Index Fund Advisors, Wedbush Securities and PSB Integrated Marketing. Before this, she was at The Creative Lab – Advertising Agency.Grasso has a B.A. in Communications with an emphasis on Advertising from California State University, Fullerton.MORE PEOPLE

Steve Sullivan has joined Andesa as Head of Marketing. Recently, he was self-employed.Sullivan’s career spans senior Marketing roles at DATABASICS, Privork Limited, VettaFi, STP Investment Services, Wealthcare Capital Management, Meradia Group and Walkers.Additionally, he worked at Markov Processes International, FinLab SA, State Street, Bullrun Financial, JPMorgan Chase and The Vanguard Group.Sul

Melissa Cadavid has joined NinjaTrader as a Lifecycle Marketing Manager.Previously, Cadavid worked at SoFi, Creative Circle, NACE International and Academy Sports + Outdoors.Cadavid has a bachelor’s degree in Graphic Design from The Art Institute of Houston.MORE PEOPLE MOVES

The following guest article is by Kishan Panpalia, Founding Team, Pepper, and expands on a recent Financial Narrative event The AI Discovery Reset for Financial Services, covering AI search, GEO, and the changing economics of organic discovery.The central shift is not that search is changing. It is that the decision-making environment before a customer reaches your website is changing.For the last

Future Proof Festival marked its fifth anniversary this September in Huntington Beach, and founder Matt Middleton framed the milestone around five themes his team built after more than 250 conversations with wealth management leaders. For the marcomms crowd on the ground, the story was as much about how the event itself was built and run as it was about what was said on stage.A festival built on f

Marketers packed out the CMO Collective event hosted by Intention.ly on day three of Future Proof Festival in Huntington Beach, for two panel discussions on what's driving growth in financial services marketing right now: credibility building, client reviews and video.From Visibility to Believability: How Brands Earn Trust NowAttention is no longer enough. In today's market full of similar claims

David Moricca, Founder and CEO of Socialive, spoke with Financial Narrative News at Future Proof Festival, held September 14–17 in Huntington Beach, California. Moricca discussed how enterprise demand for video has shifted toward scale, why authentic human voices matter even more in the age of AI, and how financial firms are making video easier to create across advisor teams.Enterprises are moving

Tina Schippers, Head of Strategic Events & Sponsorships at Allspring Global Investments, spoke with Financial Narrative News at Future Proof Festival, held September 14 to 17 in Huntington Beach, California.With more than 25 years of experience leading event marketing and corporate engagement strategies across JPMorgan, Morgan Stanley, Lehman Brothers, the New York Stock Exchange, and Intercontine

Jon Ryan, Head of Marketing at xETFs, sat down for an interview on the ground at Future Proof Festival, held September 14 to 17, in Huntington Beach, California. Ryan designed the company's logo on his first day on the job and built xETFs' entire brand and visual identity before turning to campaigns. In the interview, he walked through what it takes to run marketing at a brand-new ETF issuer, and

Sarah S. has joined SoFi Tech Solutions as a Senior Director, Demand Generation. Recently, she held the same post at Galileo Financial Technologies.Before this, she held senior Marketing posts at BFS Capital, ACI Worldwide and Official Payments, and LDR Worldwide.She has a B.A. in Communication from SUNY Geneseo.MORE PEOPLE MOVES