NEWS ARCHIVE

As part of ongoing efforts to fight AI slop on the platform, LinkedIn has expanded its AI slop classifiers to cover all posts distributed beyond a member's immediate network, according to a recent post from LinkedIn's Tim Jurka. The company says the classifiers detect AI slop, its term for generic and repetitive content, with 94% precision.The detection system uses a teacher-student setup. Larger

Renee Hong, Marketing Manager at KeyBank, has assumed the role of Marketing Manager, Business Banking.Hong held Marketing managerial posts at Laurel Road, Madewell, G-III Apparel Group and Macy’s. She also worked at Amazon.Hong has a BBA in Strategic Design and Management from Parsons School of Design – The New School.MORE PEOPLE MOVES

Belco Community Credit Union has named Sharon Eiswert VP of Marketing. Recently, she was an Independent Consultant – Strategic Insights and Marketing at EmpowerFi.Before this, Eiswert worked in Marketing directorial roles at PSECU and Ahold Delhaize.Eiswert has a B.A. in Writing from Loyola University Maryland and an MBA in Marketing from Penn State University.MORE PEOPLE MOVES

J.P. Morgan has appointed Sophie Barnes Executive Director, Marketing AI Transformation Lead, Chase (International Consumer Bank). Recently, she served as Executive Director, Global Head of Digital Performance and Marketing Strategic Ventures, AM.Before this, Barnes worked in Marketing at PA Consulting, Neptune Investment Management and Moorhouse.Barnes has a bachelor’s degree from the University

Beyond Finance has promoted Amy DiMaio to Senior Director of Integrated Media from her recent post of Director of Integrated Media.Before this, DiMaio held directorial roles at Decise Summits, The General and Select Management Resources.DiMaio has a B.A. in Mass Communications from Georgia State University.MORE PEOPLE MOVES

Kelly Brown has joined Confluence as a Regional Marketing Manager – Northern Europe and South Africa – APAC. Recently, she was an EMEA Marketing Manager Lead – Electronic Trading at Bloomberg.Brown held Marketing posts at Investec and CBRE UK, and before that worked at PSG Konsult and GlobalEDGE Marketing Consultants.Brown has a bachelor’s degree in Marketing, Media and Cultural Studies from the U

Danielle Suspenzi has assumed the role of Marketing Manager – Energy and Platform Solutions from her recent post of Marketing Manager – Energy at CME Group.Before this, Suspenzi worked at Goldman Sachs, Enova International and Kohl’s Department Stores.Suspenzi has a B.S. in Business and Marketing from Indiana University – Kelley School of Business.MORE PEOPLE MOVES

Franklin Templeton has appointed Claudia Barozzi Head of Global Private Markets Marketing. She joins from Ares Management Corporation where she served as Principal, Head of International Marketing.Barozzi’s career spans Marketing roles at AllianceBernstein, Aberdeen Standard Investments, The Altitude Centre and KWW.Barozzi has a B.A. in Business Studies from the University of the West of England.M

David Buzo has taken on an expanded role as Chief Operating and Marketing Officer at Visionary Square from his recent post of Chief Marketing Officer.Buzo’s career spans senior roles at LPL Financial, MassMutual Financial Group, MetLife and the YMCA of Greater Charlotte.Buzo has a B.S. in Marketing from the University of Toledo and an MBA in Business Administration and Management from the Universi

Sarah Motycka has joined Fifth Third Bank as VP, Senior Marketing Manager – Digital. She comes from Reston Equity Group where she served as Chief Marketing Officer and Founding Partner.Motycka held senior posts at City National Bank and MOTY, and before that, worked in Marketing at Green Dot Corporation.Motycka has a B.S. in Business Administration from the University of California, Riverside and

Stewart Simpson has joined Smartgroup as Group Manager, Growth Marketing. Recently, he was an Executive Education Participant at the Saïd Business School, University of Oxford.Simpson held senior Marketing posts at Wotton Kearney, MinterEllison, AMP, Westpac and Macquarie Group.Additionally, he worked at the London Mint Office, Reader’s Digest Association and Development Program Worldwide.Simpson

Equiton has appointed Giles Finch Senior Director of Corporate Marketing from his recent post of Senior Director, Wholesale and Institutional Marketing.Before this, Finch held senior Marketing posts at Manulife Bank of Canada, BMO, Scotiabank and TD.Finch has a B.A. from Western University and a diploma in Business Administration from Wilfrid Laurier University.MORE PEOPLE MOVES

Aon has named Svetozar Acimovic Geographic Marketing Strategy and Innovation Director, EMEA. Recently, he served as Director, Growth Marketing – Europe, Middle East and Africa.Acimovic held Marketing posts at JUCAN and Allianz Trade. Before this, he worked at Aon Risk Solutions and HARTMANN GROUP.Acimovic has a bachelor’s degree in Business/Corporate Communications from HWZ University of Applied S

AIB has launched Built for Life, an Everyday Banking campaign focused on the daily financial decisions behind customers’ longer-term goals. The campaign centers on routine moments such as splitting a bill with friends, sending money to a family member, and dealing with an unexpected transaction.The campaign is based on behavioral science research into how social dynamics affect daily finances. Orl

The Fletcher Group has released its fifth annual report on women marketing leaders in fintech, payments, and banking.All of the CMOs interviewed for the 2026 Women CMOs in Fintech Report use AI in marketing operations, 75% report directly to the CEO, and none expect a budget cut.Key findings include:The CMO role continues to expand. Eighty-eight percent said their role grew in the past year, and h

PIMCO has welcomed Rustom Dastoor as Chief Marketing Officer. He joins from Mastercard where he worked for more than a decade, recently as Executive VP, Head of Marketing and Communications for the Americas.He wrote on LinkedIn: “I’m deeply grateful for the opportunity to join such an extraordinary organization—one defined by exceptional talent, a relentless commitment to clients, and a remarkable

People’s Pension has launched its first national television campaign, Famously Fair, starring comedian Joe Wilkinson as a fairy godmother who arrives at a rigged funfair to start putting things right. The campaign was created by Bountiful Cow, directed by Sye Allen, and introduces Famously Fair as a long-term brand proposition for the workplace pension scheme, which serves more than seven million

Two announcements arrived within five days of each other, having direct implications for anyone building AI content workflows in financial services.Google updated its AI content guidance on October 1 to explicitly tell publishers to fact-check AI output by hand before publishing. The guidance acknowledges what practitioners already know: generative models predict likely wording rather than look up

Revolut launched a campaign in Spain that turns financial anxiety into a physical and visual experience. Streamer Ibai Llanos, one of Spain's most recognisable digital personalities and a Revolut brand ambassador since 2024, appears trapped inside miniature recreations of everyday spaces: a restaurant, a home, and a traditional bank branch. In each piece, a simple financial task escalates in compl

Madison Homan has joined Movemint as a Marketing Manager. Recently, she was a Marketing and Business Development Manager at Union Credit.Previously, Homan worked at America’s Credit Union, Callahan & Associates, ScanSource and Liberty Mutual Insurance.Homan has a B.A. in Business Administration with a concentration in Marketing from Furman University.MORE PEOPLE MOVES