NEWS ARCHIVE

Xero has launched Love Changes Everything, a global brand campaign created with agency Argonaut, built around the emotional experiences of small business owners across eight markets. The campaign targets the US as a priority expansion market, using local business stories from florists to architects to ground the financial platform's messaging in the specific realities of running a small business.T

In a recent MarTech by Semrush interview, Subu Desaraju, head of commercial and operations at iceDQ, makes the case that AI does not fix bad marketing data. It inherits it, acts on it quickly and confidently, and scales the consequences before anyone notices."While everyone's rushing into the AI game, I really fear for the output of that process without the right foundations in terms of reliable d

Stacy Roberts, Marketing Planning Manager | HSBC Private Bank at HSBC, has assumed the role of Marketing Planning Manager.Prior to HSBC, Roberts worked in Marketing at ADSS, Fiserv, Swanstaff Recruitment and Capita Consulting.Roberts has a CIM postgraduate diploma in Marketing from Bromley College/Cambridge Professional Academy.MORE PEOPLE MOVES

Aviso has hired Kristi Mehisto as a Senior Marketing Manager, Asset Management.She wrote on LinkedIn: “I’m excited to get started, help drive growth and build trust through meaningful client interactions.”Recently, she was a Senior Manager, Brand and Sponsorship at Mackenzie Investments. Prior to this, Mehisto worked in Marketing and Communications at Canaccord Genuity.Mehisto has a B.A. in Politi

Fintech Fringe has appointed James Bridgman Chief Growth Officer.Bridgman’s career spans roles at various companies, including Zig Zag Technology, Standout Consulting, Warwick Innovation District, AiFastStart, Cumming Group UK & Europe, Lowr, Pollinate International, P2i, CARNOT, the What Comes Next podcast, The Accelerator Network and 5App.Bridgman has a bachelor’s degree in Politics, History and

Alison Dubay has assumed the role of Managing Director and Co-Head of Marketing, Private Alternatives from her recent post of Co-Head of Marketing and Communications, Private Alternatives at AllianceBernstein.Dubay has spent the majority of her career at AllianceBernstein, and previously worked at MidCountry Bank.Dubay has a bachelor’s degree in Business from the University of Colorado Boulder – L

Margaret Jackson Urquiaga has joined Venmo as Director of Product Marketing. Recently, she was a Marketing Director at HFD.Urquiaga held senior Marketing posts at ProducePay, SoFi and Discover Financial Services. Before this, she worked at Sprint.Urquiaga has a B.S. in Marketing from Gies College of Business – University of Illinois Urbana-Champaign.MORE PEOPLE MOVES

Cambridge Investment Research has appointed Kayla Perugini Director of Business Development Marketing.She wrote on LinkedIn: “After meeting so many great people this week, I'm even more excited to be part of something wonderful. Looking forward to this next chapter and all that's ahead!”Recently, Perugini held the post of Director of Marketing at Wilde Wealth Management Group where she spent more

USA Mortgage has promoted Chelsea Vonder Haar to Chief Marketing Officer from her recent post of Senior VP of Marketing.She wrote on LinkedIn: “I’m grateful to be part of an organization like USA Mortgage that has continuously supported me, believed in me, and allowed me to grow through every stage of life and leadership. It gives me hope that I’m doing something right, both at work and at home.”H

Diana Mulhall has joined SUCCESS Lending as Director of Marketing and Partner Engagement. She comes from FinLocker where she was Head of Marketing.She wrote on LinkedIn: “After many years working in mortgage, fintech, and financial services marketing, I’m looking forward to continuing to help homebuyers, homeowners, loan officers, and real estate agent partners move forward with more clarity, conf

Dipti Kachru has joined State Street as Global Chief Marketing Officer. She comes from Broadridge where she held the same post.Kachru held senior Marketing posts at J.P. Morgan, Chase, J.P. Morgan Asset Management and OppenheimerFunds. Additionally, she worked at Managed Solutions and Candid Marketing Services.Kachru has a B.A. in Political Science and Government from Lady Shriram College and a M.

Katya Revyakina has joined Dandelion Payments as Global Head of Marketing. Recently, she was Senior Director, Global Head of Product Marketing, Sales Enablement and Client Success at Visa.Prior to this, Revyakina held Marketing posts at Earthport, moneycorp, Raconteur, Centaur Media and Clarion Events.Revyakina has a B.A. in Marketing from Anglia Ruskin University.MORE PEOPLE MOVES

Susie Winstanley has joined M&G Investments as a Channel Marketing Manager. Recently, she was a Marketing Manager at Foresight Group.Winstanley’s career includes Marketing roles at WHEB, Stoneshot, Barings, New Star Asset Management and Henderson Global Investors. She also worked at LAW Creative.Winstanley has a bachelor’s degree in Business Studies from the University of Derby and a MSc. in Envir

Synchrony has appointed Jennifer Evenhouse VP, B2B Lifecycle Marketing – Home and Auto. Recently, she was VP, Healthcare Acquisition Marketing.Before Synchrony, Evenhouse worked at CME Group in various Marketing roles.Evenhouse has a B.A. in Business and Corporate Communications from North Park University.MORE PEOPLE MOVES

First Interstate Bank has launched No Nonsense Banking, its first campaign from TDA Boulder, rolling out across 10 states through the end of the year. The Billings, Montana-headquartered bank is the primary subsidiary of First Interstate BancSystem and has appointed TDA Boulder as agency of record for the work.The campaign is built around a single positioning: people have no patience for nonsense,

Hometap has launched a new campaign with independent agency Familiar Creatures, its first brand-led upper funnel work since 2022. After several years prioritising lower funnel performance marketing, the fintech company needed to return to category education and consumer trust-building to continue growing. The brief required creative that worked as both brand and performance simultaneously.Familiar

Only 28% of Americans express a great deal or quite a lot of confidence in banks, according to Gallup's 2026 Confidence in Institutions survey. Content marketing is one of the clearest tools available to close that gap, but the financial services version of the challenge is harder than most: every claim about a product's benefits, risks, or terms is subject to regulatory scrutiny, and the speed of

Ahrefs has updated its study on the impact of Google AI Overviews on organic click-through rates, using data from December 2025, and found the presence of an AI Overview now correlates with a 58% reduction in click-through rate for the top-ranking page. The original study, published in April 2025, found a 34.5% reduction. The research was based on 300,000 keywords, split evenly between those trigg

Thomas McEntee has joined Protective Life as Senior Director of Marketing. Recently, he was a Strategic Growth and Marketing Consultant at Teradime Financial.McEntee held senior Marketing posts at NBT Bank, Life & Specialty Ventures and MetLife. He also worked a Marketing consultancy role at Customer Benefits Analytics.McEntee has a BBA in International Marketing from Baruch College and an executi

Inpay has promoted Chris Boyes to Senior VP of Marketing, Growth and Strategy from his recent post of VP of Marketing.Boyes held senior Marketing posts at Monavate and CashFlows, and previously worked at AML Group, Ogilvy & Mather, Saatchi & Saatchi and Wildfire PR.Boyes has a B.A. in Geography and a M.A. in Contemporary Chinese Studies from the University of Nottingham.MORE PEOPLE MOVES