NEWS ARCHIVE

Research from Pangram, a technology company that built a browser extension for detecting AI-generated writing, found that 41% of long-form posts on LinkedIn show indicators of AI generation, the highest rate of any major social platform tracked. X follows with around a third of long-form posts showing similar signals. Pangram's data is based on average measurements across platforms, and the compan

Quilter again partnered with independent creative agency Joint to bring its Money Needs a Plan platform to television for the first time, marking the wealth manager's biggest brand push to date.The campaign launches on July 25 and runs for five weeks across TV, VOD, social and digital channels and follows on the heels of last year's OOH campaign seen across rail, roadside and digital sites, reinfo

Meltwater analyzed 9.5 million AI citations across six major models, including ChatGPT-5, Google AI Mode, Copilot, Claude, and Gemini, and found LinkedIn is the second most cited source for B2B queries globally, behind only YouTube.The platform's citation share grew 26% during the four-week study period, with Google's AI showing the sharpest increase in how often it referenced LinkedIn content.Ind

Clearstream and 360T, both part of Deutsche Börse Group, have announced a three-year joint partnership with Team Malizia, the offshore sailing team skippered by Boris Herrmann, covering The Ocean Race Atlantic 2026, The Ocean Race 2027, and Herrmann's third Vendée Globe campaign in 2028/29.Clearstream head of strategy Florian Pfleiderer described the sponsorship rationale in operational terms: ope

Prisca Villa has joined BECU as Director of Marketing Capabilities. Previously, she was Head of Product Marketing at Peach.Before this, Villa held various senior Marketing posts at the U.S. Bank.Villa has a B.S. in Electrical and Electronics Engineering from the Georgia Institute of Technology and an MBA in Project Management and PR from Liberty University.MORE PEOPLE MOVES

Nasdaq has promoted Kate Newnam Davis to Senior Director, Partnership Marketing – Nasdaq Data from her recent post of Director, Head of Strategic Partnerships – Data Americas.Before this, Davis worked in Marketing at CallMiner and NASDAQ OMX, and previously was with Gartner.Davis has a B.A. from the School of Journalism and Mass Communication at The University of North Carolina at Chapel Hill.MORE

Megan O'Brien, Senior Director of Marketing at ORIX Corporation USA, has assumed the role of Managing Director, Head of Marketing.Previously, O'Brien worked in Marketing at NXT Capital and Capgemini Financial Services. Additionally, her career includes roles at Chase Paymentech and Accredited Home Lenders.O'Brien has a B.A. in Finance from the University of Dayton.MORE PEOPLE MOVES

Adventure Credit Union has promoted Evan Kingsbury to VP of Marketing from his recent post of Assistant VP of Marketing.Kingsbury held directorial Marketing posts at Actors Federal Credit Union and MemberFocus Community Credit Union, and previously worked at Meijer Credit Union.Kingsbury has a BBA in General Business from Grand Valley State University and an MBA in Marketing from Davenport Univers

USAA has named Geoff Troidl Assistant VP, Performance Marketing and Media Optimization – P&C. He joins from SmartFinancial where he was VP of Demand Generation.Prior to this, Troidl worked at GEICO.Troidl has a BBA in Business Management from JMU College of Business.MORE PEOPLE MOVES

Manuel Del Aguila Barbero has joined ADSS as Senior Director, Growth and Marketing. Recently, he was Senior VP, Global Growth Marketing at Crypto.com.Previously, Barbero worked at IG Group, iProspect, The MBA Center London and EF Education First.Barbero has a bachelor’s degree in English Studies from St Mary’s University, Twickenham and a master’s degree in Digital Marketing from Hult Internationa

Cetera Financial Group has named Jonathan Thomas Director, RIA Marketing. He joins from Motley Fool Wealth Management where he was Chief Marketing Officer, Motley Fool Money Management.Thomas’ career spans senior Marketing roles at Motley Fool Asset Management, Spirits Capital Corporation, Dimensional Fund Advisors, AIG Life & Retirement, KBS Capital Markets Group, Edelman Financial Services, Janu

Allison Schrock Pletcher has assumed the role of VP of Marketing from her recent post of Distribution Marketing Director at Everence Financial.Previously, Pletcher worked at Franklin College and Top Dog Communication.Pletcher has a B.A. in Communication with an emphasis in PR with a minor in Marketing from the University of Indianapolis.MORE PEOPLE MOVES

Tradeweb has appointed Kristin Manning O'Toole Head of Brand Strategy.Previously, O'Toole held senior posts at Sompo, Guardian Life, Goldman Sachs, Allianz Global Investors and Voya Investment Management.O'Toole has a BFA in Graphic Design with a minor in Art History from Savannah College of Art and Design.MORE PEOPLE MOVES

Intact Insurance has appointed Matt Potter Marketing Manager from his recent post of Senior Broker Marcomms and events Manager – (Secondment).Previously, Potter worked in Marketing at RSA, British Airways Holidays, AIG and MORE TH>N.Potter has a professional diploma in Marketing from CIM | The Chartered Institute of Marketing.MORE PEOPLE MOVES

Jack McGuire has joined Defaqto as a Digital Marketing Manager. Recently, he was at Octopus Investments where he held the same post.He wrote on LinkedIn: “Really excited to be part of the team and looking forward to the new challenge ahead.”McGuire also held Marketing posts at ISTARI, LeasePlan, Bluefin and Jelf and Marketforce Business Media.McGuire has a bachelor’s degree in Geography from the U

Salvador Guerrero has assumed the role of VP, Marketing and Corporate Communications from his recent post of VP, Corporate Communications and Public Relations at Randolph Brooks Federal Credit Union.Before this, Guerrero edited for San Antonio Express-News and El Paso Times, and reported for Rivals.com/Yahoo.Guerrero has a bachelor’s degree in Communication and Journalism from the University of Te

Financial marketers and communicators gathered at Franklin Templeton's Manhattan headquarters on July 15 for Moments That Matter, a Cocktails with Communicators conversation on the power of event marketing. The panel's message was direct: the events that move the needle are built around the audience's needs first, measured well past the day itself, and never treated as a one-off moment in isolatio

Cvent has rebranded for the first time in its 25-year history and announced a $1 billion investment in technology, AI, and product development over the next three years. Both announcements were made at Cvent CONNECT in Nashville, the company's annual customer conference, which drew nearly 5,000 in-person attendees, the largest gathering in the event's history.The rebrand was developed with Wolff O

In a recent CMO Today article in the Wall Street Journal, Michael Lacorazza, CMO of U.S. Bank, discussed the lessons learned across two years of transformation, AI adoption, and what he looks for in the next generation of marketing leaders.On transformation: U.S. Bank merged marketing, analytics, and customer experience into a single operating model, backed by a 2024 brand campaign that galvanized

A recent Yext study on AI-driven local search behavior carries a pointed lesson for financial services marketers. Consumers don't treat every recommendation equally. The higher the personal cost of being wrong, the less willing people are to trust a single source, whether that source is AI or something else.Yext found before choosing a cardiologist or refinancing a mortgage, consumers verify every