Effective social media messaging is vital to reach and remain engaged with with customers. But banks and financial institutions often struggle to find the right voice on these platforms. Due to regulatory obligations and other considerations, financial institutions must take a more nuanced approach on social media than other consumer-facing industries.
But that doesn’t mean they can’t use social media effectively. According to this piece from ABA Banking Journal, financial firms can build a robust following by following some guidelines, such as choosing the right platform, creating engaging and informative posts, finding the right frequency of posting, and more.
Simply having accounts “is only the start of your social media marketing efforts,” the article notes. “To make the most out of these platforms, you’ll need to develop an effective marketing strategy that will allow you to engage with your audience on a regular basis, taking full advantage of your role as a local community resource.”
Financial marketers may find social media daunting, but creating messaging that presents your firm as a trusted and engaging presence on these platforms can be a valuable differentiator.