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    Tag: advertising

    Marketers Must Place a High Value on Brand Purpose

    It’s become a cliched to say at this point, but it’s true nonetheless: COVID-19 has changed much about the how business is done. That’s especially…

    Michael Hernandez August 24, 2020
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    Marketing Remains a Critical Activity

    During times of recession and economic uncertainty, businesses often cut what they might feel are “unnecessary” expenses. Oftentimes, marketing, PR and other comms activities fall…

    Michael Hernandez August 17, 2020
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