The Financial Fabric: Marcomms for the Institutions that Sustain Finance
Financial Narrative hosted financial marcomms leaders from DTCC, The Clearing House, and Broadridge, institutions that underpin many key functions in our financial system, for an insightful discussion on shaping stories that leverage the legacies of their brands.
The conversation focused on current challenges, market shifts, as well as opportunities in showcasing marketing’s value to their organization between panelists:
- – Dipti Kachru, Global Chief Marketing Officer, Broadridge
- – Greg MacSweeney, VP & Head of Communications, The Clearing House
- – Marie Chinnici-Everitt, Chief Marketing Officer, DTCC
Watch below to catch up on their conversation.