Santander to Partner with Formula 1® in Multi-Year Deal

Published on September 16, 2024

Snapshot: Banco Santander will officially partner with Formula 1® beginning in 2025, elevating its brand presence at Grand Prix events in major markets such as the US, Brazil, Mexico, Spain, and the UK.

The Santander and Openbank brands will be prominently featured on trackside signage and through exclusive content and activations. This partnership aims to leverage Formula 1's global audience, which reached 1.35 billion in 2023, to boost engagement and brand visibility.

Openbank, Europe’s largest digital bank, will also expand its reach into the US later this year.

Key Quote: “This collaboration will help create value across the group and marks an important new chapter in our relationship, as we continue to transform and grow our business.” Ana Botín, Executive Chair, Banco Santander

Full story: BANCO SANTANDER

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