TD Bank’s Hidden Message to Colorblind Viewers

Published on September 17, 2024

Snapshot: TD Bank recently produced a new billboard that appears as a simple green canvas for those with standard color vision. But it cleverly hides a message that can only be read by individuals with color blindness.

The message: “If you can see this, it's because we see you.”

This unique advertising approach draws attention, but more importantly, aligns with TD Bank's commitment to accessibility, showcasing the TD Accessibility Adapter. Developed by Ogilvy Canada, the adapter is a free Google Chrome extension that allows users to customize their browsing experience for improved accessibility.

The campaign highlights the importance of inclusivity, addressing the fact that one in six people has a visual impairment or neurodivergence.

Key stat: Only 3% of the internet is accessible to individuals with visual impairments or neurodivergence. .

Full story: CREATIVE BLOQ

 

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