Reel Time: New Ads From Santander, Piraeus, Lloyd's & More

Catch some creative inspiration from this collection of the latest financial services television advertising from across the globe.

Santander: Open Academy 

Santander Open Academy delivers bite-sized, video-led content—all accessible on the go— to help over-18s make up the gap in their professional training, which typically happens 20% less now than a decade ago.

Piraeus Bank + Visa: The Race

As kids, we used to race shopping carts, and even now, we can’t resist a spin. The new TVC campaign captures this timeless feeling, now even stronger, as every Piraeus Visa purchase could take you to the Qatar Grand Prix to watch the race of the Visa Cash App RB Formula One Team.

Lloyd's Bank: Daddy Daughter

The power to do it all on the new Lloyds app.

BCD: Accelerate Your Growth

The Canadian businesses we support grow at double the average rate. As Canada’s bank for entrepreneurs, BDC is a partner of choice for all entrepreneurs looking to access the financing and advice they need to build their businesses and tackle the big challenges of our time. See the making of this commercial here.

Chesapeake Bank: The Chesapeake Way

In the early stages of research for this ad, Chesapeake Bank was presented with a “fizzle video” highlighting the repetitive nature of typical bank advertising, featuring the usual elements like firm handshakes, small businesses, and employees planting trees in parks. To break away from this formula, the ad is not overly polished. Shot on film instead of digital, it introduces a warmth, imperfection, and authenticity that’s uncommon in bank advertising.