What CMOs Need To Know About Gen Z Values

Snapshot: Gen Z, born between the late 1990s and early 2010s, is emerging as a powerful force reshaping both marketing and workplace environments. With a strong focus on sustainability, social impact, and personalized experiences, Gen Z customers demand trust through authenticity, favor micro-influencers over traditional advertising, and prefer seamless online experiences. 

As employees, Gen Z values empathy, mental health, and work-life balance, pushing brands to rethink how they engage their younger workforce. Deloitte’s research shows that Gen Zers place less value on work as part of their personal identities than their bosses do. In fact, only 49% of Gen Z polled in Deloitte’s Gen Z and Millennial Survey view work as important to their identity. 

For CMOs in finance and fintech, understanding these dynamics is essential for connecting with this generation as both customers or as employees. Building trust and delivering tailored digital experiences will be crucial.

Key Stat: 50% of Gen Z respondents in Deloitte’s 2023 Global Gen Z and Millennial Survey say they and their colleagues are pressuring businesses to take action on climate change.

Full story: WSJ