Joseph Jaffe joins Benjamin as Chief Marketing Officer
Published on November 22, 2024
Fintech startup Benjamin has hired Joseph Jaffe as its new Chief Marketing Officer.
Commenting on his new role Jaffe said: “When I wrote 'Life after the 30-second spot' in 2004, I imagined a better way to connect brands and their consumers. I never thought I would find the realization of that 20 years later at Benjamin. We are in a unique position to make a meaningful difference in everyday consumers' lives, especially during challenging times - and we can have fun doing it.”
Jaffe has worked at EOS Worldwide, and is the Founder of The Alpha Collective. He also served on the Board of Influencer, Inc.
Jaffe has a bachelor’s degree in Marketing, Market Research, Economics and Business Statistics from University of Cape Town.