
Nuveen Official Asset Management Partner for Williams F1
Global investment leader, Nuveen, signed a multi-year partnership with Williams F1 as Official Asset Management Partner ahead of the 2026 season and Formula 1's all-new regulations era. The deal unites a 125-year-old asset management firm with one of F1's three most successful teams, now on a mission to return to the front of the grid after nearly 50 years in the sport.
Nuveen's branding will appear above the steering wheel and on the inner rear wing of Carlos Sainz and Alex Albon's FW48. The partnership follows Williams' strongest season since 2016, with a fifth-place Constructors' Championship finish, two full race podiums, and its first-ever Sprint podium in 2025.
Williams Team Principal James Vowles said the ingredients of high performance are identical whether racing in F1 or working in asset management: "exceptional people working closely together, cutting-edge technology, and a relentless determination to pursue marginal gains."
Nuveen CEO Bill Huffman highlighted parallels between the organizations, noting both are "performance-oriented with global heritage" yet focused on the future, with success demanding "unwavering dedication to innovation and precision of process." The team will unveil its new look for 2026 on February 3.
Full story: Atlassian Williams
