X Lost 11 Million EU Users in Six Months

Since our last report on X's active user base, EU users fell from just over 76 million to 64.8 million in the second half of 2025, a decline of roughly 15% in a single six-month reporting period. The data comes from X's mandatory disclosures under the EU's Digital Services Act, making it the only externally auditable usage information the platform publishes.

The drop is notable because it arrived weeks after X touted record-high engagement figures globally. Musk has claimed the platform has reached 300 million daily actives and, more recently, suggested a billion total users based on app installs—a metric no major platform besides LinkedIn uses to count its audience.

Meanwhile, the platform's EU moderation staffing has been cut by more than half. For financial brands weighing X as a channel, the combination of a shrinking verified audience and declining content oversight adds a layer that engagement claims alone may not offset.

Full story: Social Media Today