Liesl M. Smith becomes CMO at FreedomPay

Published on March 26, 2026

FreedomPay has named Liesl M. Smith its Chief Marketing Officer. Recently, she served as Senior VP, Global Marketing and Communications.

Smith’s career spans senior roles at Verifone, Western Union, the Federation of Small Businesses and BBC News.

Smith has a B.A. in History and Communication Studies, and a diploma in Broadcast Journalism from the University of the West of England. She also has a master’s degree in Management (Marketing) from Hult Ashridge Executive Education.

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