Cannes Lions 2026: Financial Services Brands on the Shortlist

Eleven more financial services brands earned shortlist spots across the Cannes Lions 2026 shortlists released to date, covering Media, PR, Social & Creator, Entertainment, Outdoor, Creative Brand, and Film Craft Lions. Coinbase leads the field with 16 entries.

TD earned three shortlist spots for "TD Fractional Window Shopping" across Media Lions (Consumer Services/B2B and Use of Outdoor) and Outdoor Lions (Ambient Outdoor), with Ogilvy.

NatWest is shortlisted in Media Lions Media Insights & Strategy for "Savings Index," with Initiative Media.

Allied Irish Bank earned a Film Craft Lions shortlist in Sound Design for "For the Life You're After," with TBWA.

Forte Bank appears in Outdoor Lions Special Build for "Humanity Chain," with Progression CA.

Generali earned two PR Lions shortlist spots for "(Save A) Life Insurance" in Consumer Services/B2B and Launch/Relaunch, with VML.

AXA is shortlisted in Social & Creator Lions Social Purpose for "AXA x Sonita: The Lone Voice," with Publicis Conseil. The brand's French division earned two additional Film Craft Lions shortlist spots in Script and Editing for "Nothing Stops Women's Rugby," also with Publicis Conseil.

Allianz is shortlisted in PR Lions Cultural Engagement for "Ask a Teen," with Ogilvy Paris.

Coinbase leads all financial brands with 16 shortlist entries. "Your Way Out," with Isle of Any, earned Film Craft Lions shortlist spots across eight subcategories: Direction, Script, Casting, Production Design, Cinematography, Licensed Music, Achievement in Production, and Editing. A second campaign, "Everything Is Fine," with Mother and Biscuit Filmworks UK, is shortlisted across Film Craft Direction, Script, Casting, and Production Design. Three animated films produced in-house earned Film Craft Animation shortlist spots: "Have, Have Not," "Shrinkflation," and "Home + Kids." "Everybody Coinbase," with Isle of Any, is shortlisted in Entertainment Lions Challenger Brand.

Mastercard is the only financial brand shortlisted in the Creative Brand Lions, appearing in Collaboration and Partnership Models with an in-house entry.

Visa France earned a Social & Creator Lions shortlist in Innovative Engagement of Community for "The Feathered Lamb," with Marcel.

Rocket & Redfin is shortlisted in Entertainment Lions Partnerships with Talent for "Lady Gaga & Mister Rogers: Won't You Be My Neighbor," with Mirimar.

Watch for the winners at Cannes Lions