U.S. Bank's CMO Has Been Restructuring for Two Years. Here's What He Learned.

In a recent CMO Today article in the Wall Street Journal, Michael Lacorazza, CMO of U.S. Bank, discussed the lessons learned across two years of transformation, AI adoption, and what he looks for in the next generation of marketing leaders.

On transformation: U.S. Bank merged marketing, analytics, and customer experience into a single operating model, backed by a 2024 brand campaign that galvanized employees around where the company is heading.

On AI: The bank is using it across personalisation, synthetic audiences, and content production, with Lacorazza's view that originality and cultural understanding remain human advantages that AI enables rather than replaces.

On leadership: Develop a commercial orientation, invest in relationships starting with internal business-line partners, and remove friction from your team's work before anything else.

The full interview goes deeper on how Lacorazza thinks about leading teams through uncertainty, what aspiring CMOs consistently get wrong, and why transformation never really ends.

Read the full interview: WSJ