Miren Bego Vicente assumes senior Marketing role at Visa
Published on August 26, 2026
Visa has appointed Miren Bego Vicente Senior VP, Chief Marketing Officer – Latin America and Caribbean. Recently, she served as Senior VP of Marketing.
She wrote on LinkedIn: “Looking forward to shaping the future of payments in this region. Let’s go!”
Prior to Visa, Vicente worked in Marketing and Branding roles at Procter & Gamble.
Vicente has a BBA in Accounting and Finance from UCAB - Universidad Católica Andrés Bello and an MBA in Marketing Questrom School of Business, Boston University.