Wayne Smart assumes Sr. Marketing role at Universal-Investment

Published on October 28, 2026

Universal-Investment has appointed Wayne Smart Marketing Director – Head of International Marketing. Recently, he served as Director, Head of Demand and Portfolio Marketing at Apex Group.

Smart held senior Marketing posts at VISTRA, Octopus, Travelers and AXA Personal Lines. Before this, he worked at BNP Paribas Personal Finance and Welcome Financial Services.

Smart has a B.A. in Leisure and Marketing Management from the University of Staffordshire.

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