Top 5 Things We Can't Wait To Do at Money20/20 Europe
Money20/20 Europe has always been where fintech’s biggest deals, boldest ideas, and brightest people come together. This year, Financial Narrative is proud to join the conversation as a media partner—and to host two can’t-miss events focused on helping marketing and comms leaders in financial services grow smarter.
Here are the top five things we’re excited about in Amsterdam this June:
1. HOSTED EVENT: Effective Storytelling to Drive Results + Marcomms Meetup
Thursday 5 June, 11:50 – 12:50 | MoneyPot Stage
We’re kicking off the Marcomms meetup with a topic important to all marcomms leaders: effective storytelling. It’s at the heart of what we do every day and we have some of the best in the business ready to share their insights!
Following the on-stage session, we’ll kick off one of Money20/20’s most vibrant and valuable networking sessions for marketing & comms leaders returns with a new twist. This time, we’re bringing hot-seat Q&A, lightning-round insight sharing, and networking bingo to the stage.
If you work in marketing or communications for a financial services or fintech brand, this is your room. Bring your business cards—and maybe a competitive streak.
Featuring: Katie Spreadbury, UK CEO, Vested, with Stephanie Cadman, Head of Communications, EMEA, World Gold Council, and Will McSheehy, Director of Corporate Affairs, Starling Bank.
2. HOSTED EVENT: Put Your Money Where The Growth Is
Thursday 5 June, 14:35 – 14:55 | Summits Stage
Growth isn’t just a buzzword—it’s a mandate. And in today’s marketing landscape, driving growth means more than chasing impressions. It’s about accountability, ROI, and using the right tools to deliver measurable results.
This panel, hosted by Financial Narrative, brings together top voices from Edenred Payment Solutions and our own network to break down what it really takes to create campaigns that convert—and how to make the case for them internally. From platform choice to boardroom communication, we’re getting tactical.
Featuring: Raquel Soares, Director of Marketing & Communications, Edenred Payment Solutions with Ashley Jones, Head of Financial Narrative
3. Connecting With Our Network: Conversations That Matter
Money20/20 brings together the full spectrum of voices shaping financial services—from regulators and investors to founders and marketers. It’s a rare setting where informal conversations often reveal as much as the official agenda.
We’ll be spending our time listening closely: to what’s shifting in tone, what’s losing momentum, and what’s quietly gaining ground. Throughout the event, we’ll also be sitting down for one-on-one conversations with our network, not just to ask questions, but to understand how they’re navigating the pressures and possibilities of this moment. And we’ll share what we learn with you!
4. Other Sessions We Don’t Want to Miss
For marketers working in financial services and fintech, a few sessions on this year’s agenda stand out for their relevance to current challenges around trust, traction, and digital transformation.
AI Unleashed: Data, Trust, and the Future of Technology. Greg Ulrich, Chief AI & Data Officer at Mastercard, discusses the evolving role of AI in financial services—from automation and personalization to data governance and trust-building. The session offers a perspective on how AI is being integrated into operations and what emerging use cases could mean for marketing and product teams alike. Tuesday 3 June, 11:25–11:50 | Na.i.ture Stage
If You’re Not Digital First, You’re Last. This panel focuses on how digital-first infrastructure is reshaping risk, compliance, and customer experience. With input from leaders across payments and platform strategy, the discussion looks at what it takes to build a truly digital-first organization—and how that shift affects internal collaboration across teams. Wednesday 4 June, 09:50–10:15 | Summits Stage
Fintech Marketing: The CMO's Guide to Genuine Traction. In a landscape saturated with content and similar product offerings, this panel asks a practical question: what actually works? Marketing leaders share lessons on customer engagement, meaningful metrics, and how to avoid common pitfalls when trying to stand out in a crowded market. Thursday 5 June, 09:35–10:05 | Na.i.ture Stage
5. Exploring the Exhibit Hall: From AI to Infrastructure
The show floor at Money20/20 is always a place to take the industry's temperature. With hundreds of exhibiting companies—from early-stage tools to global platforms—it’s a chance to notice what’s emerging, what’s evolving, and where the focus is shifting.
This year’s themes—The Age of Atomic Finance, Trust and Security, and Platform Economics—frame a program that feels both expansive and grounded. We’re paying particular attention to how topics like embedded finance, decentralized identity, and cross-border infrastructure are being framed—not just technically, but in terms of trust, growth, and long-term relevance.
