U.S. Bank Swings Big with Netflix’s ‘Happy Gilmore 2’ Sponsorship

Published on July 29, 2025

Snapshot:
U.S. Bank has announced a prominent brand partnership with Happy Gilmore 2, the sequel to the cult-classic golf comedy. As part of the collaboration, the bank sponsors the fictional “Tour Championship” featured in the film, with its logo also appearing on the caddy bib of lead character Happy Gilmore.

The integration extends beyond the screen, including a TV commercial starring golf pro Collin Morikawa and original film announcers Verne Lundquist and Jack Beard. The ad will run across U.S. Bank’s regular media channels and within Netflix’s ad-supported tier.

This co-marketing effort is designed to reach affluent Gen X and millennial viewers who engage with sports and pop culture, and spotlights U.S. Bank as a stable, modern financial partner.

CMO Michael Lacorazza said the partnership strengthens emotional connections with new and existing customers through culture and entertainment. Netflix’s VP of brand marketing, Magno Herran, praised the campaign’s humor and heart.

Full story: US BANK

Other news

Nicole Bruno appointed MD, Head of U.S. Wealth Marketing at BlackRock

July 29, 2025
BlackRock has tapped Nicole Bruno to serve as Managing Director, Head of U.S. Wealth Marketing. Recently, she held the post of Managing Director, Head of U.S. Product Marketing.Prior to her tenure at BlackRock, Bruno worked at Merrill Lynch.Bruno has a B.S. in Business Administration and Marketing from Monmouth University.MORE PEOPLE MOVES

Laura Bedrossian appointed Sr Manager, Corporate Comms at Capital One

July 31, 2025
Capital One has promoted Laura Bedrossian to Senior Manager, Corporate Communications from her recent post of Manager, Corporate Communications.Bedrossian served as Senior VP, Communications and Marketing at Terentia, and held senior posts at Hot Paper Lantern and Peppercomm. Bedrossian has a B.A. in History and Political Science from Providence College.In addition to her professional accomplishme