Rachael Smith takes on senior Marketing role at VISTRA

Published on September 23, 2025

Rachael Smith has joined VISTRA as Senior VP, Fund Solutions Marketing, Global. Recently, she held the post of Head of Performance Marketing, EMEA & APAC at Addepar.

Before that, Smith was at Dimensional Fund Advisors.

Additionally, she held senior posts at Women in Banking and Finance – UK, KPMG UK, Northern Trust Corporation, Macquarie Group, Morningstar, Neuberger Berman, J.P. Morgan, Eaton Vance and Mercer Investment Consulting.

Smith has a BSc. in Biological and Biomedical Sciences from the University of Leeds and an executive MBA in Business Administration and Management from Quantic School of Business and Technology.

In addition to her professional accomplishments, Smith stays connected to the financial marcomms community as a member of Financial Narrative.

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