Jason Momoa Helps Ring In Chime’s Next Big Brand Moment

On the heels of being named Time's #1 American bank brand, Chime has kicked off its first holiday campaign, “Bank Smarter This Season,” with actor Jason Momoa leading a humorous, heartwarming push to show how better banking can ease seasonal stress. The national campaign marks Chime’s first collaboration with Momoa and the brand’s debut in holiday advertising.

The film balances comedy and empathy, underscoring Chime’s mission to make financial progress accessible and intuitive. “His humor and heart bring this campaign to life,” said Chime CMO Vineet Mehra, calling the collaboration a milestone for the brand. Momoa described the experience as “a blast,” adding that the campaign reflects how financial tools should work harder for real people.

“Bank Smarter This Season” launches across national TV, digital, social, and streaming platforms beginning October 22, with additional creative extensions featuring Momoa planned for later in the year. The campaign positions Chime as a lifestyle brand for modern banking—one that’s as approachable and relatable as its newest star.