Citi Rolls Out “Green Carpet” for Global Travelers

Published on November 10, 2025

Citi and Havas Chicago have unveiled Get Global, the launch campaign for the new Citi® / AAdvantage® Globe™ card. This co-branded offering with American Airlines is designed to elevate modern travel experiences. The campaign “rolls out the green carpet” as a symbol of premium access, underscoring how the card transforms everyday trips into memorable adventures.

To mark the debut, Citi introduced a custom soundtrack developed with Art of Sound and Havas Chicago, aligning with its culture-first marketing ethos. “We wanted to evoke excitement and speak to today’s global traveler,” said Elyse Lesley, Citi’s Head of USPB Marketing and Franchise Development.

Andy Malloy, EVP at Havas Chicago, described the campaign as celebrating travelers with “confidence and swagger,” reflecting a growing appetite for experiences shaped by emotion as much as destination. Get Global launched at the end of October across national TV, streaming, digital, OOH, and social platforms.

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