Dawn Zappetti Named Amalgamated Bank CMO

Amalgamated Bank has appointed Financial Narrative member Dawn Zappetti as the union-owned bank’s new Chief Marketing Officer. 

Zappetti is a full stack marketing leader and strategist with a reputation for transforming organizations. Amalgamated Bank is the largest union-owned bank in America, with a rating of A+ from the BBB, that aspires to be “America’s Socially Responsible Bank,” supporting trade unions and “empowering organizations and individuals to advance positive social change.”

Clearly up to the task in front of her, Zappetti has led important marketing campaigns, built digital capabilities and online marketing strategies to engage clients, and has placed a Fortune 500 company at the forefront of technology transformation, all of which would help bring Amalgamated to the next level.

Zappetti began her career at Citi in 1999, and lasted there for 23 years, culminating as Senior VP, Digital Marketing. At Citi, she managed a $175M budget and developed an innovative framework and strategy to guide customers across credit cards, retail banking, high net worth, and mortgage businesses. She established a start-up group to promote B2C products, led strategy, content, production, and installation of branch marketing, tripled the digital footprint for smart banking, helped increase brand equity and establish a trajectory for growth.

Prior to being named for this role, she worked as the principal consultant of her own shingle, Zap Advisory, in New York. As per her LinkedIn, “Zap Advisory provides clients with the insights needed to develop successful forward-thinking business models and actionable change agendas.”

Zappetti has an MBA from Columbia Business School and B.A. from Cornell University.