Increasing Effectiveness & Efficiency in Comms

The big idea:

Capturing attention, driving engagement, and delivering value are the key challenges for communicators today. Axios HQ provided Financial Narrative members with an in-depth training on their Smart Brevity style to enhance communications efficiency & effectiveness.

Why it matters:

  Inefficient communication costs money: a staggering 55% of workers lose up to two hours daily clarifying details, highlighting the urgent need for clear and concise communication.

  You can have personality, empathy and efficiency in comms: We worked on ways to inject emotion while keeping communications fast.

  The quality of your communication only matters if people read it! The Axios HQ team shared that they increase open/ read rates by 25% simply by making communication more readable and efficient.

  Teaching your team the value of short, effective comms matters. It takes a team’s buy-in to truly implement the Smart Brevity style, and getting that buy in starts with them understanding what ineffective or inefficient communications is costing them!

Go Deeper:

   Data from Axios HQ's research report, 2024 State of Internal Communications, also highlights that 59% of C-level leaders are struggling to evolve their communication strategy for growing teams and hybrid work.

   Learn more about Axios’ Smart Brevity style, training opportunities, and their Axios HQ software

Thank you to our partners at Axios HQ for delivering a truly impactful masterclass!