‘Looking For A Man In Finance’ With Brand Values Match

Snapshot: Brands engaging with the creator of a viral TikTok song, ‘Looking For A Man In Finance’, to capitalize on its popularity. Consumer brands, such as Fruit of the Loom and Crocs, have already participated in the trend by interacting with the new influencer and creating their own content based on her song. 

Perspective: While some brands are running to engage with younger audiences to stay relevant with the next generation of consumers, the creator calls her song more of a gag than an actual goal. Does her self-styled “lazy girl vibe” mix with most financial marketers’ values? 

Key quote: "We do content creation for a number of brands, and we don’t engage in just anything—it has to really align with the brand." Dave Kersey, Chief Media Officer, GSD&M

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