Mastercard Takes Creative Data Grand Prix at Cannes

For the second year in a row, Mastercard and McCann Poland won Cannes Grand Prix. This year’s win follows Mastercard’s ‘Where to Settle’ platform, which helped displaced Ukrainians in 2023. 

Mastercard’s ‘Room for Everyone’ entry highlights its WhereToStart digital tool, which analyzes purchasing data to again help Polish and Ukrainian entrepreneurs identify prime locations to open businesses. The tool draws from anonymized spending trends, street traffic, and noise level monitoring to make recommendations for small business owners. 

Key quote: “This work delivers socially, economically, geographically, and culturally. It helps create a booming small business economy, reminds us that there is more that unites us than divides us, takes data and uses it with such incredible finesse and achieves all of this in one campaign. This work is exactly what we are looking for in the Creative Data category.” Rose Herceg, Creative Data jury president, Cannes Lions International Festival of Creativity.

LBB - Case studies for Where to Settle and Room for Everyone