Interview: Visa ‘Prodigies’ Commits to Diversity and Innovation at Paris Games

Published on July 25, 2024

Snapshot: Visa is a long-time supporter of both the Olympics and Paralympics, with its "Team Visa" program supporting nearly 700 athletes, highlighting its dedication to diversity and inclusion. The company’s new campaign, "Prodigies," celebrates perseverance and the incremental progress that leads to success, reflecting Visa's belief in continuous improvement. 

 

In a recent interview, Andrea Fairchild, SVP of Sponsorship and Experiential Marketing at Visa, emphasized Visa’s deep commitment to its Olympic and Paralympic partnerships, seeing them as integral to its global brand presence. She highlighted how these partnerships resonate with Visa's values and offer a powerful platform for engagement.

For the Paris 2024 Games, Visa will enhance the fan experience with advanced payment technology and support local communities through various initiatives, including youth sports programs and small business promotions. Visa’s commitment extends to celebrating Parisian culture with global artists' works featured throughout the city.

Key Quote: “Our mission as a company is to uplift everyone everywhere by being the best way to pay and be paid, and so inclusion on a global scale is very important.” Andrea Fairchild, SVP of Sponsorship and Experiential Marketing, Visa

Full story: IOC NEWS

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