StoneX and CareCredit Recognized For Top Content in Financial Services

Published on August 8, 2024

Snapshot: The Tearsheet Marketing Awards, celebrating excellence in marketing and branding within the financial industry, has awarded StoneX and Synchrony’s CareCredit for their exceptional content strategies. 

  • StoneX won Best Content Series for its Year in Review (YIR) campaign, which used data visualization to deliver personalized, insightful summaries to trading clients, enhancing client engagement and providing actionable insights. 
  • Synchrony’s CareCredit earned the same accolade for its mobile app-focused Year-In-Review, which combined transactional summaries with educational content to reinforce app usage and customer benefits. The CareCredit campaign’s integration of deep links and educational material resulted in a notable boost in engagement. 

Both campaigns exemplify how targeted content can drive customer loyalty and operational efficiency. The awards underscore the growing importance of personalized, data-driven communication in financial services.

Full story: TEARSHEET

Other news

Thriving Through Crisis Panel Discussion with Clear Marque

August 8, 2024
Financial Narrative, in partnership with Clear Marque, hosted a panel discussion on crisis communication focusing on educating executives on the significance of crisis management and conducting regular scenario-setting exercises and simulations.

Consumer Banking Report Reveals Key Insights for Comms

August 9, 2024
EPAM Continuum’s 2024 Consumer Banking Report provides crucial insights into consumer preferences and behaviors, highlighting the need for banks to focus on digital transformation, instant payments, and enhanced financial education.