Consumer Banking Report Reveals Key Insights for Comms

Snapshot: EPAM, a leading global provider of software product development and digital platform services to Fortune 500 and 1000 clients worldwide, sponsored this year’s EPAM Consumer Banking Report that surveyed 9,000 banking customers across nine countries, revealing significant trends and preferences in retail banking. 

Key highlights in this report include: 

• Making the grade: 83% of respondents are happy with their bank.

• Banking on branches: Globally, 86% of respondents have used a physical branch in the last year, and 45% report doing so at least monthly.

• Comms considerations: 68% say they would like their bank to provide better financial education, with 66% wanting their bank to advise them on managing their money better.

The report also highlights the need for more effective customer communications around the use of AI and data security. 

Download at EPAM