Justine Cullinan is Head of Brand, Advertising & Sponsorship at Pictet Group

Published on February 11, 2026

Justine Cullinan has joined Pictet Group as Head of Brand, Advertising and Sponsorship. Recently, she was GWM CMO, Head of Strategy, Planning and Partnerships.

Before this, she held Marketing posts at Nando’s South Africa, Mastercard, Mezzanine, The Coco-Cola Company, Converse and 5FM.

Cullinan has a bachelor’s degree in Journalism and Media Studies from Rhodes University and a master’s degree in Strategic Marketing from the University of Witwatersrand. She also has an MBA in Business, Management and Marketing from Università Bocconi.

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