HSBC/Channel-4 Branded Series Responds To Rise Of Finfluencers
Channel 4 partnered with HSBC UK for 'Family Budget Switch Up', a three-part branded entertainment series produced by GOAT Films where children take over the financial responsibility of running a household for the first time, navigating scenarios from opening bank accounts and paying monthly bills to dealing with unpredictable crises with financial repercussions. Broadcaster Mollie King and financial expert Peter Komolafe present the series, unpacking family spending habits and learning why parents were keen to hand over control.
The series was born from a proactive call out to brands following the rise of finfluencers and the 2025 Young Money report by management consultancy MRM that revealed 45% of respondents aged 18 to 30 got their financial information from social media. Channel 4's Emma Hopkins, Partner Lab Leader, said as a trusted broadcaster they wanted to bring an engaging series to help sort fact from fiction when it comes to finances. HSBC UK Head of Customer Becky Moffat said the partnership allows the bank to bring financial education to life in an engaging and relatable way for families, building on work already done to support children through financial education programmes.
The branded entertainment series premieres on Channel 4's YouTube and will be available to stream on Channel 4 in April, with highlights available on Channel 4's TikTok, Instagram and Facebook and a TVC shown across the streaming platform. The partnership deal was led by media agency PHD and its branded content, partnerships and entertainment team, DRUM.
Full story: Channel 4