Hitz Mistry becomes CMO at Falcon Wealth Planning

Published on March 31, 2026

Hitz Mistry has joined Falcon Wealth Planning as Chief Marketing Officer. He comes from Impac Mortgage where he served as VP of Marketing.

Mistry is self-employed at AZM Consulting and has worked in senior Marketing roles at Impac Mortgage, Acra Lending, IC SUMMITS, Travis Perkins, Your Daily Bread and Joju Solar. He also worked at Vibrant Energy Matters, phs Group and Baxter Healthcare.

Mistry has a B.A. in Business Studies and Marketing from the University of Wolverhampton.

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