
Candace Spiegel joins Betterment as Sr. Marketing Manager, B2B
Published on June 24, 2026
Betterment has hired Candace Spiegel as a Senior Marketing Manager, B2B. Recently, she was Head of Marketing, US and Brazil at Capco.
She wrote on LinkedIn: “In this role, I’ll be leading demand and pipeline generation marketing to support our 401(k) sales teams in bringing a more modern retirement offering to SMBs. Very grateful to be a part of this and excited for what’s to come!”
Before this, Spiegel worked in Marketing at Google, Capital One, Aimia and Ameriprise Financial.
Spiegel has a BBA in Marketing and Management from the University of Wisconsin-Eau Claire and an MBA from Bayes Business School.
