Candace Spiegel joins Betterment as Sr. Marketing Manager, B2B

Published on June 24, 2026

Betterment has hired Candace Spiegel as a Senior Marketing Manager, B2B. Recently, she was Head of Marketing, US and Brazil at Capco.

She wrote on LinkedIn: “In this role, I’ll be leading demand and pipeline generation marketing to support our 401(k) sales teams in bringing a more modern retirement offering to SMBs. Very grateful to be a part of this and excited for what’s to come!”

Before this, Spiegel worked in Marketing at Google, Capital One, Aimia and Ameriprise Financial.

Spiegel has a BBA in Marketing and Management from the University of Wisconsin-Eau Claire and an MBA from Bayes Business School.

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