Geoff Troidl assumes senior Marketing role at USAA

Published on July 22, 2026

USAA has named Geoff Troidl Assistant VP, Performance Marketing and Media Optimization – P&C. He joins from SmartFinancial where he was VP of Demand Generation.

Prior to this, Troidl worked at GEICO.

Troidl has a BBA in Business Management from JMU College of Business.

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