Allison Squires Freshwater is Sr. Director, VAS Integrated Marketing at Visa

Published on September 9, 2026

Visa has promoted Allison Squires Freshwater to Senior Director, VAS Integrated Marketing. Recently, she served as Director of Global Marketing, VAS.

Freshwater worked in Marketing at USAA, People Pattern, Dachis Group, True South Studios and the U.S. Department of Commerce.

Freshwater has a B.A. in Political Science and Spanish from Rhodes College.

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