Tatiana Coulter is Head of Lifecycle Marketing at Upstart

Published on November 10, 2026

Tatiana Coulter has joined Upstart as Head of Lifecycle Marketing. Recently, she served as Senior Director, Customer Marketing and Product Engagement at OppFi.

Before this, Coulter worked in various senior Marketing roles at Capital One.

Coulter has a B.A. in International Business and an MBA from Brandeis University. She also has a master’s degree in Marketing from Harvard University.

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