LinkedIn Launches 'Create on LinkedIn' to Support B2B Content Makers

Snapshot
LinkedIn is rolling out a new resource called “Create on LinkedIn” — a dedicated microsite designed to support users who want to improve their presence through original content.

The hub includes best practices for crafting posts, leveraging video and carousels, and growing a following through consistency and community interaction. It’s part of the platform’s broader push to encourage more content from professionals, particularly in B2B sectors.

The site features starter templates for post formats, examples from top creators, and insights on algorithm-friendly habits like using relevant hashtags or engaging in comments.

With over 1 billion members and a growing emphasis on creator-led content, LinkedIn is positioning itself as more than just a digital résumé platform. The new hub also highlights monetization opportunities such as newsletter subscriptions, collaborative articles, and brand partnerships. While LinkedIn has previously rolled out creator tools like profile badges and post analytics, this centralized hub makes it easier for users to learn and apply those tools effectively. The emphasis on education suggests LinkedIn is targeting professionals who may be newer to content creation or unsure of how to stand out in a crowded feed.

For financial marketers, the hub could be a useful way to train teams on LinkedIn storytelling and establish a more consistent voice across leadership, sales, and brand channels.

Full story: Create on LinkedIn